Advertising shapes a company's public image. As the saying goes, people do not know what they want until you offer it to them. Advertising is creative work, yet it has its hard realities too: sooner or later someone has to deal with the accounts. We provide outsourced accounting services for advertising agencies in Kyiv and across Ukraine.
Accounting in an advertising agency has its own specifics, because the agency creates an intellectual product. There are exceptions, though. If the agency runs its own print shop, that output is accounted for under the full rules that apply to tangible goods.
How to find the right accountant for an advertising business
The key is sector experience. At Key Solutions, we will match you with a specialist who has relevant cases behind them. We vet every candidate carefully and train them where needed. That way you avoid many problems with reports, inspections and fines. Your business will be in the hands of professionals who understand how to account for intellectual property, how client contracts are signed and the many other details that make advertising different.
What makes the advertising business different
A lot depends on whether the agency acts as the direct contractor or as an intermediary. The main rule in advertising is that the information must be accurate and free of exaggeration. Breaching this requirement can lead to administrative sanctions.
Heavy fines apply for:
- Using advertising material "disguised" as another brand.
- Comparative advertising, for example an ad claiming your product is better than a specific competitor's product.
- Spreading information that misleads consumers.
This applies to:
- online advertising;
- media advertising;
- exhibitions;
- outdoor advertising.
What we do as your outsourced advertising agency accountants
We will help you:
- check documents for errors;
- calculate levies and taxes;
- keep cash transactions under control;
- monitor bank statements;
- write off inventory correctly;
- calculate VAT;
- check tax invoices (податкові накладні);
- keep staff records for the Pension Fund of Ukraine.
Our consultants will be happy to tell you more:
- by phone;
- by email;
- via online chat.
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